Dior Vienna

Initiating a new chapter of its relationship with Austria, Dior is pleased to announce the opening of a new boutique in Vienna, located on Tuchlauben Street in the prestigious Goldenes Quartier, the capital's epicenter of fashion and luxury.

Spread over more than 1,000 square meters in a historic building, this unique setting presents the different worlds of Dior, from women's and men's ready-to-wear to bags, shoes and accessories, including jewelry, Dior Maison lines and perfumes. Inside, it is enhanced by a signature concept designed by architect Peter Marino, characterized by a refined atmosphere illuminated by light colors.

In a fabulous dialogue between past and present, heritage and reinvention, the House's codes merge with an ultra-contemporary aesthetic, combining the refinement of cabochon stone with the warm spirit of wood, the elegance of Versailles parquet flooring with the delicacy of moldings, in a masterful interplay of contrasts and associations. A subtle guiding thread, a wall running through all the floors displays the classic white toiles – three-dimensional expressions of a sketch, the starting point of collections, which then give life to haute couture silhouettes.

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